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John Lewis x Labrum - Launch event interviews
A collection of 10 interview pieces from the Labrum x John Lewis fashion line launch event, for video collective Do Culture. The aim was to replicate the suave, characterful energy of the Labrum brand with a smooth but stylized edit, utilizing rhythm, subtle film textures and strong storytelling via associative editing. I wanted to capture the range of the interviewees tones in the edit styles for each clip, from ruminative to funny/relaxed, in order to provide the agency with a variety of tonal options for socials.
Above are 3 samples, interviews with musician Ella Eyre, brand founder Foday Dumbuya, and TV personality Zeze Mills.
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